• Daniel Fish

Ali Samadpour on Advertising for Artists, Social Media & Merchandise (Ep.59)

Updated: May 19, 2020

Two years after graduating from college, Ali Samadpour stepped into Fame House (Universal) as a marketer and began working with top tier artists including Richie Hawtin, DJ Shadow and Victor Calderone. After finding his feet and specialism in music marketing, he took the leap of faith into the music entrepreneurship world by founding Prescient Digital, a boutique music and entertainment agency working from Washington, DC. You’ll certainly know some of their clients who include Loco Dice, Pan Pot and SXM festival. Today while also running Prescient Digital, he’s recently co-founded Modular Merch; a full service merchandising company aimed at the dance music industry.

Ali has become a specialist in music marketing, maximising the revenue, growth and brand authority of his clients in the digital age, of which are both the creme de la creme of artists and festivals. In today's podcast, we spear-head the current climate of the industry and how to be adaptable as an artist. Ali also answers the question; "Streaming vs Merchandise; what's the biggest moneymaker?" while also offering serious nuggets on advertising for artists.


Listen to the episode on Apple Podcasts, Spotify, Overcast, Castbox, or on your favourite podcast platform.


What was your favourite quote or lesson from this episode?

Please let me know in the comments below.

Show Notes & Highlights:

[0:00] We gain perspective on Ali Samadpour’s music industry journey including 2 years after finishing university working as a Digital Marketing Assistant at Fame House (Universal) working with DJ Shadow, Richie Hawtin, Loco Dice and many more.

[9:45] Reflecting on his career so far, Ali shares some of his advice for anyone who is pursuing goals in the industry.

[16:30] Surviving and thriving in the current affairs of COIVD-19

[19:36] Streaming vs Merchandise: The Real Money Maker for Musicians

[26:10] Ali lays out his thoughts and approaches to advertising for artists/DJs.

[30:46] What’s actually the cheapest advertising online? Bold artists, take note!

[39:56] The change that Ali Samadpour would like to see in the music industry in the next 3-5 years: the economics of the music industry.

Selected Links from this Episode:

Articles & Media:




Ali Samadpour’s Future Music Industry:

Ali would like to see the economics of the music industry change, especially after the incidents of the SFX entertainment ‘EDM bubble’ collapsed.

Keep in touch:







Host: Daniel Fish

Producer: Daniel Fish

Music: Disco Star - BRASKO (via SoundStripe)

Your Music Industry podcast is brought to you by Daniel Fish from Liverpool, UK.

Copyright © 2020 Daniel Fish, Liverpool, UK. All rights reserved.

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