Ben Nicky on Marketing Dance Music, Income Streams and Focus (Ep.032)

Updated: Apr 11, 2020

Interview: Ben Nicky on Marketing Dance Music, Income Streams and Focus





Named by Armin Van Buuren as Trance’s hardest worker, we had the utmost pleasure of sitting down with Ben Nicky at Creamfields to talk marketing dance music, income streams and Focus. We also welcome video to the podcast for the first time!

So what are we 3 things you will learn in today’s Your Music Industry episode?

    1 - If Ben Nicky had £100 as a new artist to put into marketing, what he would do

    2 - What Ben Nicky's second biggest income is and it's not music sales, shows or publishing…

    3 - Ben’s thoughts on not messing opportunities up or overindulging in the partying lifestyle.

A little bit about Ben Nicky...

Ben Nicky is without a shadow of a doubt the stand out, record-breaking star on the global dance scene. Having catapulted himself into the limelight to transcend well beyond his gen-re, tattooing his mark on the scene and outselling his peers to become one of the most sought-after globe trotting artists and online celebrities, with his social media interaction and viral videos second to none!

Ben’s unique, yet recognisable brand is sported by waves of adoring fans at his shows worldwide has made him stand out from the pack and quickly become one of the worlds strongest selling dance music artists. Regularly selling out solo shows worldwide including iconic venues such as Marquee Sydney, Avalon Hollywood, Zouk Malaysia, Ministry of Sound London and the legendary SSE Arena & Custom House Square in Belfast. Not to mention performing at the usual prestigious worldwide festivals including EDC Vegas, Tomorrowland, Creamfields, Ultra Music Festival, Paradiso Festival, Spring Awakenings. Outselling many household names in new territories is part for the course with Ben now as he quickly continues his quest for even greater global success.

With one of busiest DJ schedules in the dance music world, it’s clear to see why Ben Nicky’s popularity has soared over recent years and why waves of new generations are flocking to his events. Ben’s online social media presence and interaction skills have resulted in hun-dreds of millions of organic views across all platforms over the last two years, ensuring your timeline is constantly reminded of the power & global reach of the Ben Nicky brand. Ben was crowned ‘Best Trance DJ’ at the 21st edition of the DJ Awards at a ceremony in Ibiza, an accolade that was voted by fans worldwide.

Ben Nicky’s online and offline entrepreneurial skills have pushed him into the upper eche-lons of world class DJs. If you’ve not yet been introduced to Ben Nicky’s sound then you’ve got to ask yourself just one thing: why not?


This episode is brought to you in partnership with Spinnup

Spinnup is a music distribution service for independent artists that puts your music on to Spotify, Apple Music, Deezer and over 30 more streaming sites. You keep 100% of your rights and royalties, get access to all of your streaming and social data and is backed by Universal Music who use the service to sign new talent. But once you upload the journey doesnt stop there. Spinnup has a huge emphasis on education, offering users firsthand advice about building thier career in the music industry from industry experts around Universal Music.

For more information head to and use code INDUSTRY to upload your first single for free. 

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