Grahame Farmer on Blog Support, The Story of Data Transmission and Building Your Castle (Ep.025)

Updated: Apr 11, 2020

Interview: Grahame Farmer on Blog Support, The Story of Data Transmission and Building Your Castle

As the founder of Data Transmission, a key epicentre in dance music culture and promotion amongst other ventures, Grahame Farmer unknowingly stepped into becoming a dance music entrepreneur. In this latest episode, we sit down with Grahame to learn more of his story while also offering nuggets on gaining blog support and building your castle.

So what will you learn in this podcast episode of Your Music Industry?

1 - How to stand out and gain support from the likes of Data Transmission and other similar platforms

2 - The story of Data Transmission and an insight into some of the darker times when it almost came to an end

3 - His super unique and empowering concept of building your castle and connecting with other castles.

A little bit about Grahame...

Grahame started raving & clubbing in 1996 and went to Ibiza for the first time in 1997 from there, he worked on the early version of what is now iHouseU online called UK Clubbing.

After leaving the online site he then worked at Turnmills nightclub for 5 years up until the close of the club. He ran all the online activity for the club for the last 5 years and also ran the online for Get Loaded in the Park which is now the South West Four weekender – that first festival was put on in 8 weeks. When Turnmills closed Danny Newman, who owned the club asked what he was going to do next and helped him set up Data Transmission.

In 2008, Data Transmission was set-up and Grahame became an Entrepreneur. Today, the website celebrates its 10th birthday! The company has expanded over the years and shrunk again and now encompasses a Radio Station, a record label called Shanghaied – which celebrated its 1st Birthday in January 2018 – including in its first year a Number 1 compilation. As a website, Data Transmission look to highlight new music across all our channels, they have a mix series for small artists to give them a platform to shine. They are also helping to fight gender inequality in dance music and for Grahame, as the father of a daughter, this is a major concern for him.

In 2017, Grahame also setup a brand networking company with Alex Jukes from Jukebox Pr called The Tribes. The company aims to connect brands to a giant network of Dance Music websites and Lifestyle brands to enable brands to talk to a wide dance music network.

Also in January 2018, Grahame launched his own personal brand via his instagram & facebook, which aims to create content to help up and coming DJs, labels and anyone that wants to work in the music industry, pulling from his 15 years experience in dance music.


This episode is brought to you in partnership with Help Musicians UK

The Music Minds Matter listening ear and support service is there for anyone who works in music who is struggling to cope. It doesn’t have to be a crisis, or about music, and trained advisors there to help.

Contact Music Minds Matter day or night on 0808 802 8008 or email

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