Lydia Laws on Dance Music PR and Sustainability (Ep.042)
Updated: Apr 11, 2020
Interview: Lydia Laws on Dance Music PR and Sustainability
On day 1 of Amsterdam Dance Event, we sat down with Dance Music Publicist Lydia Laws to dive into her musical world to understand her story, what PR actually is and to touch upon some nuggets on sustainability in the music industry. In the episode, she also offers some actionable advice on how you can improve your release campaigns with some tips on doing your own PR or helping your label's publicist out.
A little bit about Lydia Laws...
Lydia Laws is the founder and director of Lydia Laws PR (LLPR), an international boutique PR agency for artists, labels and event brands, specialising in electronic music. Now in its fourth year, her current roster includes Sasha, BLOND:ISH, Matador, Andres Campo, Last Night On Earth, Rony Seikaly and Elliot Adamson, alongside exciting fresh talent, and has worked with artists such as Dusky, Lee Burridge, Art Department, Henry Saiz and All Day I Dream. Labels she has worked with include Warner Music, Late Night Tales, Balance Music and Virgin EMI. Previously she was Head of Digital at Neighbourhood PR, after starting out in music journalism at Ibiza Spotlight. Lydia has participated on ADE panels, including speaking at ADE Green. A passionate environmental advocate, she is deeply interested in promoting and encouraging positive environmental change within the electronic music industry and beyond, and is a key member of Bye Bye Plastic, a plastic-free initiative founded by Vivie-Ann Bakos AKA BLOND:ISH. She was also a mentor for She Said So’s she.grows program.
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