Interview: M-22 on Success, Writing Music & Finding Your Sound
Before 3Beat Records’ 30 year celebrations at Liverpool International Music Festival (LIMF), we sat down with M-22 to dive deep into their industry experience. From gold and platinum records to at one point Matt being 21 stone - they’ve got some serious insight to share.
So what are we 3 things you will learn in today’s Your Music Industry episode?
1 - Lessons and Advice from Matt and Frank of M-22 on pursuing success in music
2 - The M-22 Approach to Writing and Producing Music and how they work remotely while being based countries apart
3 - How M-22 have crafted their colour and how you can find your signature sound.
A little bit about M-22...
EDM production duo M-22 comprises Englishman Matt James and German Frank Sanders, who had separately made names for themselves with extensive behind-the-scenes songwriting and production experience for R&B and hip-hop artists such as Flo Rida, Pitbull, and Jason Derulo. Brought together by mutual friends for a writing session, the pair clicked instantly, bonding over a shared love of house music, particularly the '90s "French touch" sound. They wrote their first single, "Good to Be Loved," from start to finish on the very day they met, and named their project after that date -- March 22, 2015. The single, a smooth slice of slick, swinging deep house with an infectious vocal and piano hook, was an instant success. Championed by Pete Tong, it was widely played on British and German radio and racked up millions of plays on streaming services. Almost immediately they were offered a record deal by Swedish house supremo Sebastian Ingrosso. They signed to his Refune label, which swiftly released their follow-up single, "Inspiration," a tougher, bouncier, more dancefloor-focused track. Collaborations with Robin Schulz and Klingande followed, as well as remixes for Avicii, Sigala, Axwell & Ingrosso, and Sigma. The duo's third single, "First Time," featuring Medina, arrived in 2017, followed by "How Does It Feel" a year later.
This episode is brought to you in partnership with Spinnup
Spinnup is a music distribution service for independent artists that puts your music on to Spotify, Apple Music, Deezer and over 30 more streaming sites. You keep 100% of your rights and royalties, get access to all of your streaming and social data and is backed by Universal Music who use the service to sign new talent. But once you upload the journey doesnt stop there. Spinnup has a huge emphasis on education, offering users firsthand advice about building thier career in the music industry from industry experts around Universal Music.
For more information head to Spinnup.com and use code INDUSTRY to upload your first single for free.