Rory Palmer-Rowe on Instagram Marketing & The Minimum Effective Dose (Ep.55)

Back in February 2018, we welcome Rory Palmer-Rowe to the show to explore his journey and endeavours in dance music. His story includes stints in marketing and promotions for Cream Ibiza, Millionhands and Defected Records. Rory Palmer-Rowe now returns to the podcast for another marketing-centric episode giving you actionable tips and tricks in the world of social media marketing. Today, we take the focus over to Instagram and chat about the algorithm, what works, what doesn't and what he defines as the 'minimum effective dose'; getting the most out of your time on the platform without taking away from your strength of making music.

Since the last podcast, Rory's been working on his own surf wax brand as well as his full-time role in marketing at Ph.Creative, working on the strategy and reach of some of the biggest brands in the world; including ones in technology and banking. It turns out, the music industry can be easier to market than the banking sector; I wonder why...

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Listen to the episode on Apple Podcasts, Spotify, Overcast, Castbox, or on your favourite podcast platform.

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What was your favourite quote or lesson from this episode?

Please let me know in the comments below.

Selected Links from this Episode:

• Connect with Rory Palmer-Rowe | LinkedIn | Instagram |

• Your Music Industry 009: Rory Palmer-Rowe

• Make Your Transition (MYT)

• Market Your Music (Online Course)

• The Good Wax Co

• Ph.Creative

• Liverpool Audio Network

• Electronic Sound Summit

• Social Media: Friend or Foe? Panel via ESS2020

• Paul Nolan

• Defected Records

• Gary Vaynerchuk

Marketing Tips & Tricks:

• Market Your Music (Online Course)

• $1.80 Instagram Strategy

• Gary Vee - The Way to Do Instagram Marketing

• FastUnfollow

• Facebook Creator Studio

Music:

• Freak Like Me

Other:

Rory Palmer-Rowe’s Future Music Industry:

Rory would like everyone to just get on with each other and break away from the negativity including towards women in a male-dominated industry.

Keep in touch:

Daniel@YourMusicIndustry

www.YourMusicIndustry.com

www.Facebook.com/YourMusicIndustry

www.Instagram.com/mrdanielfish

www.LinkedIn.com/in/mrdanielfish

Credits:

Host: Daniel Fish

Producer: Daniel Fish

Music: Disco Star - BRASKO (via SoundStripe)

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